Paper Versus Virtual: Why Traditional Wedding Invitations Still Rule

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Weddings are time consuming and emotionally exhausting to plan and even simple celebrations are surprisingly expensive. Overworked brides-to-be are happy to find ways to cut corners if they know it will not affect the final outcome. One of those corners should not be paper wedding invitations. Email may be faster and easier, but there are reasons why this is not the best method. 

Not everyone is online.

It is not just elderly relatives that may lack an email address. Believe it or not, some people only use the Internet sparingly. A research poll revealed that 15 percent of Americans do not use the Internet at all. If a guest list contains 200 people, that could be 30 that cannot be contacted in this manner. 

Collecting emails takes as much time as street addresses.

Amassing a large list of new email addresses is not any simpler than getting mailing addresses. In fact, it may even be more challenging because finding physical addresses for people in many smaller towns and rural areas is possible online. Getting  email addresses will mean contacting a lot of people directly. 

It may disappear into a spam folder.

Even once the email address is supplied, the recipient may never see it. There are many email accounts that ship everything remotely unique to spam folders and unless the person is aware it is on the way and checking their email daily for an invitation, they may never realize one was sent. 

Online invitations lack a personal touch.

There is a very big difference between receiving a wedding invitation and getting an online invite. Wedding invitations are printed on lovely card stock. The raised print and beautiful script are unlike the majority of print mail people receive. It is personal and special. Email invitations may have the same love and appreciation behind them, but they are much less personal to many. In addition, they might seem lazier and as if the sender did not put much thought into them.

Paper invitations are a beautiful memento.

Nearly every bride keeps a copy of the wedding invitation as a part of their scrapbook. A printed-out email is not a good replacement. Years down the road the invitation will become a piece of history to a descendant and it should be something they can admire and appreciate. 

It is understandable that anyone would want to save time and money during their wedding planning, but there are many other places where cutting corners is less noticed. If saving paper is the concern, consider compromising. Instead of including an RSVP card, set up a wedding website that people can log into to select their meal choice and let the couple know how many are attending. The website can also include directions to the church or event center, information about local hotels and much more. For those lacking the Internet, make certain a phone number is included as an alternative. Contact a local printing service, such as Print Source, when you're ready to get your invitations started. 

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29 August 2016

Talking About Printing Flyers

Hello, I'm Cass O'Connell. In an effort to maintain a decent sized customer base, I always send out flyers to new areas around my region. I pick the areas according to the demographic description provided by my state. I have a specific range of customers I want to attract. The flyers I use are printed by a professional company that offers a wide variety of paper and ink types. The flyers are also designed by that same entity. All of the artwork used on the flyers beautifully encapsulates the purpose of my company. I would like to share my experience with using printing services for my flyer needs. I will talk about the materials, tools and techniques used to print my flyers. Thank you.