3 Ways To Get The Most Out Of Your Rack Cards


Rack cards can be the perfect promotional material for a host of different businesses. They are small enough that they aren't overwhelming, but they are big enough that they can command attention and provide information. Plus, they fit perfectly in promotional racks and can be placed in all different places for advertising purposes.

If you are simply designing simple rack cards, however, you might be missing out on some opportunities to get even more out of them. These are a few ways that you can take your rack cards up a notch and enjoy better promotional opportunities because of it.

1. Turn Them Into Postcards

Have you ever considered turning your rack cards into postcards? Then, they can do double-duty because you can place them in racks and mail them out to people on your mailing list. Plus, the people who come across them might also use them as postcards to send notes to their loved ones. Let your printing company know that you would like to turn your rack cards into postcards so that the proper steps can be taken, such as creating address fields, leaving room for a stamp and putting all of the print on one side of the card so that it doesn't interfere with its use as a postcard.

2. Add Coupons

People love saving money. One way to make your rack cards stand out against other rack cards in the same rack is to add coupons that people can tear or cut off of the card. You don't have to offer a huge savings, but even a small perk can help bring people in and can make your rack cards a lot more noticeable.

3. Add Customized Photos

You can use stock images on your rack cards, which can be a much better choice than only using colors and text. However, an even better choice can be to add customized photos. Your printing company should be able to put just about any photograph on your cards, so take the time to take high-quality pictures of your place of business or some of the products that you sell. This can give your rack cards a more personalized look and can make them more interesting to potential customers.

Rack cards can be placed in hotels, visitor's centers and many other places, and they can be great for bringing in business. If you want to make the most out of them, consider these three tips. If you work with the right printing company, this shouldn't be any problem. 

To learn more, visit a website like http://www.m13.com


7 December 2015

Talking About Printing Flyers

Hello, I'm Cass O'Connell. In an effort to maintain a decent sized customer base, I always send out flyers to new areas around my region. I pick the areas according to the demographic description provided by my state. I have a specific range of customers I want to attract. The flyers I use are printed by a professional company that offers a wide variety of paper and ink types. The flyers are also designed by that same entity. All of the artwork used on the flyers beautifully encapsulates the purpose of my company. I would like to share my experience with using printing services for my flyer needs. I will talk about the materials, tools and techniques used to print my flyers. Thank you.