3 Tips For Designing A Food Label For Your Children’s Food Product

Posted by on Jul 15, 2016 in Uncategorized | Comments Off on 3 Tips For Designing A Food Label For Your Children’s Food Product

If you have come up with a food product that is targeted for kids, you might be concerned about coming up with advertising that will work. One thing that you should put a focus on is your food label, so follow these tips to help ensure that you design a food label that will really help you amp up the sales in the children’s market. 1. Make Nutrition Information Easy to Find Remember that the kids won’t be the only ones who are looking at your product and its label — parents will be, too. Make sure that nutrition information is easy to find, and put a spotlight on any positive health benefits that your food product might have, such as if it offers entire servings of fruits and/or vegetables. You’ll want it to be easy for parents to see the nutrition information for your food product and to approve of it if you want to make sales. 2. Use Bright Colors Using the right colors is important when packaging any type of product, and it’s particularly important when you’re packaging food products for kids. Kids’ eyes are sure to wander to colorful packaging more quickly than packaging that is neutral and boring, so get crazy when adding color — you’ll want to stand out against any other food products that your products might be competing with on the shelf. Along with using bright colors, you can also consider using patterns or characters to call additional attention to your products. 3. Keep Words and Phrases Simple For kids that are just learning how to read, or those who are hurrying along and trying to keep up with their busy parents during a grocery store visit, it can be tough to really digest a long and complicated food label. This is why you will want to keep words and phrases as simple as possible. Avoid using words that might be too complicated for kids in the age group that you are targeting, and make sure that the words and phrases are easy to read. You want to focus on making your food products fun and exciting for kids, not confusing or overwhelming. As you can see, there are a few things that you’ll want to keep in mind when thinking of a label layout design for your children’s food product. Follow these tips, and you might be surprised by the number of sales that your packaging will help you...

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Everything You Need To Know About Screen Printing

Posted by on Apr 8, 2016 in Uncategorized | Comments Off on Everything You Need To Know About Screen Printing

According to the Printers’ National Environmental Assistance Center, screen printing is considered to be the most versatile type of printing technique there is. In fact, it is a very common technique when you need to transfer a graphic from paper to a piece of clothing or some other fabric. The process involves a mesh screen the pattern is stenciled to that is then placed on the fabric. Finally, a roller pressed paint through the holes of the pattern to transfer the image to the fabric. If you are thinking about using screen printing, it may be beneficial to learn more about it. History of Screen Printing Screen printing dates as far back as the Song Dynasty during 960 AD. The earliest form of a process similar to screen printing dates all the way back to prehistoric times when pictures were found on cave walls. During the prehistoric period, stencils were made by hand to create these pictures on the cave walls. Today, screen printing is utilized to create clothing, blankets, posters, and signs. Various Screen Printing Techniques As printing has progressed and developed, there have been tons of different techniques created which use stenciled designs. Crude stenciling, for example, involves cutting a pattern out of a non-porous material and pressing it to the medium where the image is intended to go. Today, screen printing utilizes a technique called photo emulsion. The process requires the use of tracing paper or an acetate with a screen coated in emulsion. Emulsion being a fancy term that means nothing more than two or more liquids (or paints). An ultraviolet light is used to harden the emulsion in place. This form of screen printing is extremely popular because of how detailed and accurate the end results are. Exploring the Benefits of Screen Printing The largest benefit to screen printing is the speed and precision of the technique. If you needed to mass produce t-shirts or blankets with graphics, this is the best printing technique to get the job done right. After the print screen is created, you can use it to make hundreds of individual prints on just about any medium. Screen printing is also an ideal choice because it is very versatile. This just means you are not limited to paper printing. In fact, this technique tends to work better on non-paper mediums. Fabric, wood, metal, and ceramics all make great mediums for screen printing. While fabric and clothing tends to be the most popular medium for this type of printing, it is far from being the only...

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2 Things You Can Do To Grow Your Home Business

Posted by on Jan 6, 2016 in Uncategorized | Comments Off on 2 Things You Can Do To Grow Your Home Business

If you have just started a home business, you might not know what to do in order to take your business to the next level. Luckily, there are some simple steps you can take that will help you to grow your business. Use the following tips to help expand your business. Start a Blog One way to get more clients or customers is to have an internet presence. One of the best ways to establish yourself as an expert in your particular field is to start a blog. When others see you as an authority, they are going to feel more comfortable hiring you to do work or buying products from you. On your blog, you can offer behind-the-scenes looks at what you do, offer tips, or talk about current events in your industry. Be sure to leave room for, and respond to, comments from readers. Some of them may indeed be future buyers or clients. Give Out Business Cards All of your efforts should not be online. Remember that you have a good chance of getting customers or clients in your local area. One way to do that is with your business cards. You might overlook is how effective a well-made business card can be. Giving someone your business card can help them to retain all relevant information about you and your business if they ever need the kinds of products or services you offer. Business cards can also be passed to colleagues and friends of the person you give it to; your card could pass hands many times and result in a good number of new clients or purchases. When you design your business cards, be sure that it is compatible with all your other marketing materials so that it fits well with your overall brand. Avoid trying to be mysterious or too cute with your cards. For instance, it is probably not a very good idea to give out cards with your name and a made-up title without any other information. Be professional and offer the basic information that others need if they want to buy from you or consult you for work. Once you have a solid design, order premium business cards on high-quality paper (from companies like 4 Color Print) and distribute them at conventions, craft fairs and corporate events. Now that you have some direction, use the tips above to help you start to grow your home business. Be sure to consult corporate vendors and others in the field for more information about steps you can...

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3 Ways To Get The Most Out Of Your Rack Cards

Posted by on Dec 7, 2015 in Uncategorized | Comments Off on 3 Ways To Get The Most Out Of Your Rack Cards

Rack cards can be the perfect promotional material for a host of different businesses. They are small enough that they aren’t overwhelming, but they are big enough that they can command attention and provide information. Plus, they fit perfectly in promotional racks and can be placed in all different places for advertising purposes. If you are simply designing simple rack cards, however, you might be missing out on some opportunities to get even more out of them. These are a few ways that you can take your rack cards up a notch and enjoy better promotional opportunities because of it. 1. Turn Them Into Postcards Have you ever considered turning your rack cards into postcards? Then, they can do double-duty because you can place them in racks and mail them out to people on your mailing list. Plus, the people who come across them might also use them as postcards to send notes to their loved ones. Let your printing company know that you would like to turn your rack cards into postcards so that the proper steps can be taken, such as creating address fields, leaving room for a stamp and putting all of the print on one side of the card so that it doesn’t interfere with its use as a postcard. 2. Add Coupons People love saving money. One way to make your rack cards stand out against other rack cards in the same rack is to add coupons that people can tear or cut off of the card. You don’t have to offer a huge savings, but even a small perk can help bring people in and can make your rack cards a lot more noticeable. 3. Add Customized Photos You can use stock images on your rack cards, which can be a much better choice than only using colors and text. However, an even better choice can be to add customized photos. Your printing company should be able to put just about any photograph on your cards, so take the time to take high-quality pictures of your place of business or some of the products that you sell. This can give your rack cards a more personalized look and can make them more interesting to potential customers. Rack cards can be placed in hotels, visitor’s centers and many other places, and they can be great for bringing in business. If you want to make the most out of them, consider these three tips. If you work with the right printing company, this shouldn’t be any problem.  To learn more, visit a website...

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4 Ways To Advertise Your Restaurant Business

Posted by on Nov 17, 2015 in Uncategorized | Comments Off on 4 Ways To Advertise Your Restaurant Business

If you are a new restaurant owner, then you need to build loyal customer base. Some new restaurants are not successful because potential customers do not know the business exist. Here are four ways to advertise your restaurant. Insert Printing An insert card is created through insert printing. Insert printing is a form of print advertising. It is usually found in a newspaper, magazine or some other news publication. Distributing insert cards for businesses is one of the main source of incomes for non-subscription local newspapers. Creating insert cards for your restaurant is a way to attract customers. The insert card should have your location, hours and a menu on the back. The menu is a very important part of this type of advertisement. Many customers are not willing to visit a restaurant without knowing the prices and menu items. An insert advertisement makes your business known to your local community. Contact a local printer, like Flottman Company, for help. Partner With Local Food Bloggers Food bloggers enjoy writing about restaurants and eating good food. You should ask the food bloggers in your local area to review your restaurant. In exchange for the review, you can give the blogger a free meal. This type of advertising improves your website rankings and builds a reputation for your business. Advertise On The Radio Station Advertising on a radio station is a way to grow your customer base. If you are working with a small budget, then this is a very affordable approach. Radio stations are always putting on events in their local community. You can offer to provide the food in exchange for exposure to the radio station’s fan base.   Fish Bowl Business Card Giveaways A fish bowl giveaway is when customers drop their business cards in a bowl for a raffle. The reward can vary for this type of event. You can offer free drinks, cater a lunch for an office party, or offer a free lunch for the winner. The business cards are also useful for following up with the customers. Most business cards have email addresses. This information can be used to email customers about discounts and upcoming events. It is essential to your success to advertise your business. You also want to make a lasting impression by providing good service and excellent food. Customers are willing to travel long distance when a restaurant has good food. It helps to understand that there are affordable ways to advertise a restaurant...

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Marketing Ideas For A New Landscaping Business

Posted by on Mar 24, 2015 in Uncategorized | 0 comments

Starting your new landscaping service requires more than just the right equipment and knowledge; you also need to build up a customer base. Standard advertising venues may not be suitable for your business, especially when you’re first getting started. Fortunately, you can implement a successful advertising campaign on a budget with just a few key printed materials. #1: Start With Your Brand There’s a million landscaping businesses out there, so you need to narrow down to your main selling point. What do you offer that the other guys don’t, or what do you do better? For example, your main selling point may be your tree trimming services, all-inclusive lawn care packages, or pet- and child-safe fertilizing service. Once you have focused on what helps you stand apart from the crowd, develop a logo. Generally, people forget names but they usually remember images and logos. Creating a logo that incorporates your landscaping business name into a memorable image will give you an edge over the competitors that simply emblazon everything with just their name in a stock font. You will use this logo on all printed materials, which will build up your brand so it’s instantly recognizable. #2: Take It to the Neighborhood Television, radio, and online advertisements may reach a wide audience, but they are both expensive and not always profitable. These types of ads cast a wide net but only catch a few fish. When you’re a small start-up in the landscaping industry, it’s often better to cast a smaller marketing net into an area with many potential customers instead. Professional fliers, hand delivered to each door or mailed out to your target market. If you go with fliers, look at the door hanger options offered by your printer. These stay in place and don’t blow away. You don’t want to accidentally litter in your potential customer’s yard. Glossy, full color printing is more eye catching and professional looking, so it’s worth the extra expense. To better pinpoint your customer base, include neighborhood-specific coupon codes for a landscaping service on each flier. This allows you to quickly track which marketing materials  are working and which neighborhoods are most open to your services. #3: Go Beyond Fliers Fliers are great for getting your business name out there, but they don’t encourage upselling. Put together a brochure with all of your services, including prices. Tri-fold brochures are cost effective and they give you plenty of room to detail all of your services. Most printers can keep your information on file, so it only takes a quick phone call to update the prices and services in your brochure next season. When setting up service calls with a new client, leave them with a brochure. Take a few moments to highlight recommended services with them. They may not want their shrubs trimmed right now, but your brochure will serve as a reminder if they decide to add this service later. #4: Encourage Word of Mouth Good service that is promptly done will encourage customers to recommend you, as will leaving brochures behind. You can further encourage word of mouth advertising with the simple business card. Ask your print shop for double sided cards – one side is a business card and the other is an appointment or service reminder card. Combining the...

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Common Roll Laminator Problems And Their Cause

Posted by on Mar 23, 2015 in Uncategorized | 0 comments

If you are fighting with your roll laminators to get a high-quality lamination job, then you have come to the right place! Listed below are the most common roll laminator problems, short explanations about their root cause, and how you can fix the problems: Laminated Surface Rolls or Curls If your roll laminator is producing prints which are curling or rolling, then the feed speed is likely set too high. By lowering the feed speed setting, you can stop the prints from curling. Curling can also be caused by back rollers that have their tension level set too high. Reducing the back roller tension can stop the curling problem. Laminated Surface is Cloudy If your laminated surface appears cloudy, then the temperature setting is set too low. The cloudiness is caused by the inability of the lamination material to completely melt before application. To fix this problem, simply turn up the temperature setting on your machine. Make sure that you wait a few minutes before attempting to laminate, to give the machine a chance to heat. Laminated Product Contains Dust Particles If your laminated product contains dust particles between the lamination material’s surface and the paper, then you should check the PCR roller for damage. If the PCR roller is damaged or spent, then you should replace it with a new one. The new roller will collect all of the dust off of your print surfaces before they are laminated. Printed Surface Color is Not Vibrant If your roll laminator is not giving a vibrant color result, then you should check to make sure that the printing temperature is set at a high enough level. A low setting will result in images that are not vibrant and have a washed-out look to them. Conversely, if the printed area is too vibrant, then the temperature should be lowered. Printed Design is Not Straight If your printed designs are coming out of the roll laminator at an angle, then you should check the laminator’s feed unit. If the feed unit is not feeding the lamination material into the machine correctly, then the result is a design that has been skewed during the lamination process. Final Thoughts By understanding the cause of your roll laminator issue, you will be able to either fix the problem yourself or better explain it to your repair technician. If you need additional information about roll laminators or other printing services, you should contact your supplier for more...

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Three Things You Need To Know Before You Publish Your First Book

Posted by on Mar 18, 2015 in Uncategorized | 0 comments

If you are about to publish your first book, congratulations! Regardless of whether your book becomes a best-seller or if only your friends and family buy copies, you have accomplished a lifetime goal that many people will never achieve. Every industry, no matter how exciting, has less-than-intriguing aspects involved. The same is true in the publishing world. Here are three things to know before you publish your first book. Get an ISBN Number If you look at the back cover of a book, you will find a 13-digit number, usually beneath a bar code. This is called the International Standard Book Number, or ISBN. This universal identification system reveals a book’s publisher, geographic location of the publisher, title specifics, and check digit. The check digit is only used to detect errors in the rest of the number. If you are publishing a book, your publisher will assign your book an ISBN number. Once your book has an ISBN number, your publisher can sell your book all around the world. You will need a unique ISBN number for every published format, like hardcover and softcover. Each unique ISBN number costs money, so keep this in mind when choosing formats and updating editions. Learn About Copyright Protection From the moment that you finish writing, copyright law protects your book. This means that you have rights to your book that no one else has, such as selling your work, reproducing it, and creating works derived from your story. Even though your work is automatically protected under copyright law, register it with the United States Copyright Office. This gives you the right to sue if someone infringes on your copyright rights. Before you commit to a publisher, make sure you understand your copyright rights and whether they will change after publication. You might be contractually obligated to license certain rights to the publisher. This lets your publisher reproduce your book. If someone else is paying you to write your book, your finished product is potentially a “work for hire.” In this situation, the person who hired you to write the book holds the copyrights to it, not you. Learn How to Use Social Media Every year, between 600,000 and 1,000,000 books are published in the United States. One of the best ways to help your book stand out from the crowd is social media promotion. Almost every social media platform can be turned into a promotional powerhouse if you do it right. Social media sites give you a unique opportunity to market your book–for free. This kind of opportunity did not exist for aspiring writers in the pre-internet age. If you do not already have accounts on the major social media sites, create them today and start cultivating your online relationships. For more tips on the process of publishing your book, contact affordable book printing companies in your...

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Preparing Your Resume With A Good Presentation In Mind

Posted by on Mar 16, 2015 in Uncategorized | 0 comments

When it comes to preparing a great resume, content is only half of the equation. The presentation of the resume is the other important factor. Employers want to be impressed when they review your resume—not just by your education and work experience, but also the thought you put into preparing this document. Choosing the appropriate type of paper will serve as step one in preparing a resume that will impress. Weight Consider the weight of the paper. Don’t print a resume on lightweight paper. Popular lightweight options, like 16-pound and 20-pound are so thin that text can bleed through from the opposite side of the paper. If you have text printed on the back of your resume, this will make it difficult to read. When choosing paper, look for a paper option that is at least 24-pound. Heavier paper eliminates transparency and is more durable. Should your resume need to be passed around to different staff members within an office, a heavier paper weight is less likely to rip or tear from frequent handling. Color When most people think of a resume, they think plain white paper. While this is the standard, it is not the only option. There are a number of other shades of white that can be just as professional, but can also make you stand out. Eggshell, almond and cream are just a few of the alternative white options that you can print your resume on without risking unprofessionalism. This shows potential employers that you put a great deal of thought into preparing your resume. If you’re applying for a job that requires a high level of creativity, experimenting with color selection can work in your favor. Consider a Professional Your resume isn’t just a list of your skills and qualifications, but it’s often the first impression potential employers get of you. You want to make both a lasting and good impression. A professional printing service can ensure that your resume is both professional and impressive. A print service can help you with choosing the right paper, font styles and color selections that will make your resume stand out from the rest of the pack. The success of a resume is largely dependent on how positively it reflects you. The more time and the more effort you put into preparing your resume, the better the outcome. Make sure your resume is one that reflects you in both a positive and professional...

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Critical Copier Maintenance

Posted by on Mar 16, 2015 in Uncategorized | 0 comments

Many people—line staff through executives—don’t realize just how essential a copier is to their daily operations. At least, until the copier breaks down. This lack of appreciation for certain pieces of equipment is often what leads to the improper care that helps malfunctions develop. Avoiding the following mistakes can help you keep your copier operational for as long as possible.  Keep Your Copier Clean Copiers can get dirty, whether you realize it or not. Dust can collect on the machine, especially when it isn’t used for multiple days, such as over the weekend. Internal elements can often collect particles of dust, toner, and even paper that can cause problems inside the machine.  Have someone wipe down the various compartments of the machine with a dry cloth (not a paper towel or napkin, as those can leave fibers on the equipment). If the machine is more complex, you may want to contact a professional copier service technician for cleaning. Depending upon how heavily your machine is used throughout any given work day, you may want to clean the machine anywhere from once every 6 months to once every 2 weeks.  Be Mindful of What Goes Into Your Copier Low-quality toner and paper can cause the buildup of tiny debris inside your machine. Paying a little extra money on the front end for higher quality products can save you even more money because your machine will last longer, perform better, and rarely need any serious repair.  Add together the financial figures for (1) how much productivity you would lose from having a downed copier and (2) how much it would cost to repair a damaged copier due to using inferior paper and toner. Over the course of each business year, spend as much money as you can on high-quality ink and toner without going over the sum of the figures you just added together.  Running a business can be a challenge. Running it well takes a lot of work and planning. There’s no reason your office’s productivity should suffer because your copy machine needs to be repaired. By staying on top of the tasks of regularly cleaning your copy machine and putting high quality products in your copy machine, you ensure that it will serve you as well as it can for as long as possible. For more information about copy machine maintenance, contact a company such as J M Todd...

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